Research with practitioners
Contextual interviews and shadowing with the people who use the thing all day.
06 — Design
Product Design & Experience
Interfaces for people whose job depends on getting it right.
Consumer design patterns break down in dense, high-stakes software. A dispatcher tracking four hundred vehicles, a clinician working a queue, an analyst reconciling ledgers — they need density, keyboard paths, undo and information hierarchy far more than they need whitespace.
We design against the real constraints: the data volumes, the error states, the eight-hour shift. Then we ship the design system as code, tested and documented, so what gets built matches what was designed.
What you get
- User research synthesis & journey maps
- Information architecture & interaction design
- High-fidelity prototypes
- Coded design system & component library
- Accessibility audit and remediation guide
How we approach it
The parts that usually go wrong.
And what we do differently so they do not.
Prototypes on real data
Clickable flows populated with production-shaped data, not placeholder text.
Design systems as code
Tokens, components and usage docs shipped as a versioned package, not a Figma file.
WCAG 2.2 AA as baseline
Contrast, focus order, keyboard paths and screen-reader semantics verified, not assumed.
Proof
All case studies
Where this work shipped.
Questions
Before you ask.
Yes. We extend brand guidelines into a functional product design system — states, density, motion, data visualisation and accessibility rules that brand guidelines rarely cover.
Both. The Figma file is the conversation; the coded component library is the deliverable your engineers install from your package registry.
Have a problem in this area?
Bring us the messy version. We are more useful before the requirements document exists than after it has been signed off.